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The Brides of March is an annual event that takes place in San Francisco, California and other cities around the globe* on or around March 15.
Started 1999, the event's name is a pun on the Ides of March. It’s part pub crawl and part street theater with participants wearing thrift store wedding dresses.
*Do you organize a Brides of March in your city? Reach out to be listed on this site as well!
Michele Michele got the idea while looking at used wedding dresses at a thrift store in 1999:
“I saw a rack of used wedding dresses and realized how often the dream of an ideal marriage had failed and how so much of this dream has been fabricated in order to fuel the ever-increasing consumption of new products. I thought it would be funny to take the primary symbol of this sacred institution and twist it around, much like what the Cacophony Society did with the Santa Rampage. This is classic Situationist ‘Detournament’, the hijacking of a message.”
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Off-the-rack sizing giving you trouble? Here are some options!
You can use the tried and true "pin, glue, or sew a shirt across the back" option that brides of all shapes and sizes have used for literal decades.
You can also, if you're feeling fancy, add some corset lacing.
Another fairly easy option is to take wide elastic and sew it across the back of your gown- this will give the bodice stretch, and you can then just zip it up as high as it will go (you may have to pin there if the zipper wants to be pesky and slide back down - or you can just make sure you wear some fetching knickers under that you don't mind people seeing 😉).
